Russia was Pepsi’s second-largest international market. What happens next now that it’s pulled out?
In this article PEP Following Moscow’s invasion of Ukraine, multinational companies have withdrawn from Russia in staggering numbers. As of April 22, more than 700 U.S. companies have scaled back, suspended or exited their Russian businesses, including Starbucks, McDonald’s and Pepsi, according to the Yale School of Management. Russia is Pepsi’s second-largest international market, after…