‘We do crazy stuff’: How cinemas are going beyond studio marketing to lure moviegoers back
A Regal Cinemas movie theater stands at night on 42nd Street in New York, U.S., on Tuesday, Oct. 6, 2020. Amir Hamja | Bloomberg | Getty Images “If you build it, they will come.” Universal’s president of domestic theatrical distribution borrowed the iconic line from “Field of Dreams” during the studios slate presentation at CinemaCon…